Industry News, Printers News

Amcor’s New Ultra High Barrier, Transparent Packaging Lets Product Inside Shine Through

Metal-free packaging was often not a practical option for products requiring an outstanding barrier.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Transparent packaging that allows consumers to see the product inside has been a growing trend on store shelves in recent years, but metal-free packaging was often not a practical option for products requiring an outstanding barrier. “Transparent packaging responds to several consumer packaging trends,” said Marco Hilty, VP of strategy, marketing and R&D at Amcor Flexibles EMEA. “There is a move toward more minimalist packaging designs, while at the same time providing consumers more info...

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